-There are so many benefits to having a website in business. Here are the 13 top reasons you need to know!
Social media presence can dictate how customers view a company, but having a website is even more critical. Gone are the days when people jump on Facebook to find and buy from a business. Now, people are doing their research. Because 81% of people research companies online before making a purchase, you will want to be sure to have one. But do not worry, it does not need to be as expensive or complicated as you think- because we are here to help!
Here are the top 13 benefits of having a website for your business:
1. Attract new business
Having a new website can help you attract more business and convert to more sales. Not only is a website able to be open 24/7, but it is also available even if a social media platform is having technical difficulties. Because a website is something you have complete control over, it gives you the ability to attract and hold your audience without relying on other businesses or social platforms.
2. Websites can make your business more credible
Not only can a website make your business more credible, but it can also showcase your expertise. With 56% of people not trusting a company without a website, you will want to be searchable and make the most of your website by having a portfolio, talking about the companies certifications, and providing background information as to why your company is the best.
3. Save you time
Another benefit to having a website in business is saving time. Websites can host a frequently asked question page, include basic information like hours and address, and include a list of “everything you need to know.” This can prevent people from emailing with basic questions and give you time back into the day to do the tasks that truly matter.
4. You can showcase your brand
Social media just does not have the same ability to showcase your brand the way a website does. Because websites are fully customizable, you can provide your client an experience beyond tiny squares, short videos, and limited word posts.
5. Full control of your messaging
Reviews can make or break someone’s decision to work with your company. Because 78% of people trust reviews, you will want to have a place to share the best ones. If you have a few undesirable reviews out there, having a place to show the positive ones can offset that.
6. Look professional
These days, a business’s ability to be seen on the internet is crucial. To look professional, having a well-curated landing page can reinforce the other information people are hearing or seeing about your company. Having a professional-looking business is essential for closing sales and building trust.
7. Build trust
Trust is so important for a company’s culture and brand messaging. People want to know that the services or products they will receive are what it is said to be and more. Being transparent and consistent on your website with your messaging and socials will make customers comfortable working with you.
8. Websites are the center of all marketing efforts
Regardless of where you advertise or post, a website is a great place to direct a call to action. Directing people to your Facebook page or asking people to find you on only Instagram is not enough. People are looking beyond a company’s social media pages for credibility, and your URL can make you look more professional than sticking to just a single social media platform.
You also do not own a social media site. Because social media platforms can crash, fail, and even go out of popularity altogether, it is crucial to have a neutral space, like a website, to direct people. Relying on having all of your followers on TikTok will not help you stay in business long term.
9. Announcements and updates
Having a website also gives you a place to make announcements. This is great because it can help organic traffic know your current offerings and allow people to access your new business information quickly.
10. SEO leverage
Search engine optimization (SEO) is a great thing to add and leverage when advertising! Sure, other social media platforms have hashtags and keywords. But nothing can pull you up in a search engine like Google and increase organic traffic better than including SEO and even a blog on your website- and it’s free.
11. Your competition has one
It is harder to stand out in the saturated market with more companies and tougher competition. 64% of small businesses have a website, so be sure to have one too!
Having a website can increase your credibility and make you a number one pick over a company that may offer a similar product but does not have a website.
12. Expand your reach
The internet has made the world a much smaller place, and having your company easily found on it can help you too! You can no longer just place an advertisement in the newspaper to be seen by local clients and customers. Today, you will need to have a digital footprint to be taken seriously. By having a website on the internet today, you can access people from all over the globe!
13. It is not as hard or expensive as you think
Having a website can provide you with the most significant return on investment (ROI) in your marketing dollars. A well done, search engine optimized website can help thousands of potential customers find you without needing to spend much money. It can also give you a wider audience, influence buying decisions, and convert to more sales- regardless of what industry you are in.
If you do not want to do it alone, people are here to help! Or, if you’re going to do it alone, there are so many free resources available that can help you build the right website for your company.